A visual history of Apple’s major product launches, leadership changes, strategic turns, and ecosystem milestones from the company’s founding to the present era.
Steve Jobs, Steve Wozniak, and Ronald Wayne establish Apple Computer.
The Apple I board computer becomes the company’s first product.
The Apple II helps bring personal computing into homes, schools, and small businesses.
Apple completes its initial public offering and becomes one of the most valuable young technology companies.
Apple launches the Macintosh with a graphical user interface and a landmark Super Bowl advertisement.
Jobs departs after a power struggle and begins the NeXT chapter of his career.
Apple enters the personal digital assistant market with the Newton platform.
Amelio leads Apple during a period of financial and strategic uncertainty.
The acquisition brings Steve Jobs back to Apple and provides technology that becomes the foundation of macOS.
Jobs returns to operational leadership and begins a major product simplification program.
The colorful iMac becomes a major design and sales success.
Apple opens its first company-operated retail stores.
The iPod and later iTunes ecosystem transform digital music distribution.
Apple launches a legal digital music store integrated with the iPod.
Apple announces a transition from PowerPC processors to Intel chips for Mac computers.
Apple unveils the iPhone, combining a phone, iPod, and internet communicator.
The App Store creates a new software distribution and mobile developer economy.
Apple introduces a tablet that creates a major new product category for the company.
Cook succeeds Jobs as Apple’s chief executive.
Apple enters the smartwatch and wearable-computing market.
Apple announces its transition from Intel processors to custom-designed Apple silicon in the Mac.
Apple unveils its spatial-computing headset and visionOS platform.